SEO events & secrets

In 2021, the search engine optimization (SEO) market in the United States should continue to grow, with an estimated $72 billion turnover. All the segments of the market are growing : SEO consulting services, SEO tools and participation to SEO events. Link purchase might be also a large part of the total spending, but this aspect is very sensitive and generally not made public.

Many SEO conferences: are they worth attend?

Conferences such as DigitalSummit are so successful that they are repeated all over the year throughout the USA. The last trend is that SEO is only a brick in the digital marketing strategy. While there are still a few 100 % SEO events such as SearchLove, Mozcon or State of Search, the most successful conferences mix SEO with complementary topics such as with the GrowthHackers and Social Media Marketing World conferences in San Diego, but also Pubcon, Inbound, SMX or Confluence.

Digital Summit Series: SEO and search, content, mobile, social

All those events share a excellent marketing and a promise that they are different. In practice, they are all rahter expensive, with little interest for any hi-level professional, as the conference model is too little interactive. In Europe, SEO events are smaller and more networking and experience sharing oriented.

Anybody from Europe that would want to attend any of those event need to fill a authorization to travel (see www.esta-usa-conseil.com). The travel might be difficult to make profitable, as the costs in the USA and especially in California, where most events take place, are very high. Regarding the business opportunities, they are less than obvious.

Google’s using click rate for SEO: secret is out

Now that SeoMoz’s Randfish finally posted what I have been saying for 3 years now, the secret is out of the box. Rank asked his friends on social networks to search for a term and click on his girlfriend’s website.
He got top position, Google found out about it and nulled his efforts. His conclusion: zero.
I can tell you I have had great results in the past using this. As I said in my post from 2008, I usually use Amazon’s mechanical turk to do this.
Using proxies, they search and click on my terms. I log every traffic referred by Google and them have a script to compare the IPs with the logs they send.
Is is important they start on Google’s page 1 that’s why I’ve convinced them there’s a parameter on the Google query url that shows how many page they have visited before the click.
One last thing: you need to refresh our campaigns from time to time, or else you will serp drop.

Google’s tutorial on how to fake your rankings on Bing

Google has ran a sting operation busting Bing copying it’s results, the covert operation involved artificially ranking pages for several terms nobody were searching for and returned no matches on both Google and Bing.
Google then created fake searches asking Google staff to use Bing Toolbar and Internet Explorer Suggested Sites features and click the artificially ranked page in Google which Bing copied, proving their case.
Two thoughts from this little experiment: first, and as I’ve posted here TWO YEARS, your behavior is being monitored and used to rank pages! Google has now publically admitted that is the case. Second, they also admitted to have the tools to artificially rank pages, as if we didn’t know.
Read the full article on SearchEngineLand in detail, between the lines there is a full black hat guide on how to fake your rankings using toolbars. Thanks Google!
BTW: In case you’re wondering, I use the Iron browser.